Working with an agency customer, we were thrilled to supported their on pack campaign, timed perfectly for a big summer of football and their Wildcats partnership, to encourage kids to get active and help the nation to embrace healthy choices. Our support involved producing a "improve your game" pack consisting of Weetabix branded pitch markers, Weetabix branded footballs and Weetabix branded pop up goals. We were also responsibile for sending the packs to the winners across the UK and ROI.